Monday, January 22, 2007

Charity Village®NewsWeek: Cover Story

Charity Village®NewsWeek: Cover Story: "When bad press happens to good people
Tips for survival and recovery
Andy Levy-AjzenkopfBy Andy Levy-Ajzenkopf
January 22, 2007

The press (that’s us!) covers every subject under the sun, from America to zebras. They publish stories intended to illuminate, educate, enlighten and entertain. And perhaps most importantly, they shine a light on mishaps and scandals, bringing to public attention misdeeds that would otherwise go on unnoticed and unchecked.

That’s all well and good for the public’s edification, but what about the subjects who get 'exposed'? How do businesses and organizations that come under intense press scrutiny, from the smallest organizational gaffes to full-blown Enron-esque disasters, deal with a tarnished reputation and negative public opinion? According to the experts below, it’s all about proactive communication plans."

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