Thursday, January 10, 2008 | Universities consider naming rights | Universities consider naming rights: "But for the right amount of money, they might bend the rules from here on out.

So in addition to old-school philanthropy, many are taking a close look at the kind of deals that have made corporate naming rights a staple of professional sports.

No one is about to slap the name of a bottled water company across the Old Well at UNC-Chapel Hill. But local universities are seeing the kind of money typically offered for 'termed contracts' at arenas and stadiums. Many would like a piece of that pie."

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