Monday, December 13, 2004 "Charities find holiday season less than jolly
Blade Washington Bureau
WASHINGTON - With the season for charitable giving in full swing, there is growing consternation about Americans' loss of trust in nonprofit organizations.
Brian Gallagher, president and CEO of United Way, announced recently that the results of a new survey his group commissioned showing two-thirds of Americans trust for-profit groups more than they trust charities.
'The entire nonprofit sector had better wake up on this issue,' he said. He said the charitable world needs to have its finances more easily open to the public and disclose exactly where the money it gets from donations goes. He also said charities need to be more accountable, more market-driven and more sensitive to consumers."

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