Tuesday, November 30, 2004


Events: "By Marc Benioff
Chairman and CEO
Salesforce.com (CRM)

It's somewhat ironic that I decided that America's companies don't do enough for its communities at the exact time I was spending $100 million on philanthropic programs. It was 1997, and I was an executive at a publicly traded technology company helping to start its first major philanthropic initiative. Although the large sum of money allowed us to place thousands of computers in schools worldwide, we found that we were never able to leverage the company's full philanthropic potential. Because giving back wasn't an intrinsic part of the culture, we were unable to draw upon the corporation's biggest assets-its employees, its customers and its partners. It became clear that if our philanthropic program had been woven into the fabric of the organization from the beginning, we could have made a much more powerful contribution.

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