Wednesday, December 22, 2004

National Post This isn't Charity

National Post: "This isn't charity

Steve Coffin
National Post
December 22, 2004
NORTH VANCOUVER - I was surprised when my seven-year-old daughter returned from her North Vancouver school recently and told me what she had learned that day: 'The Home Depot song.' Then, wearing a Home Depot shirt she had inadvertently picked up from a parent volunteer at school, my daughter proceeded to march around our kitchen singing: Who are we? Home Depot! What do we do? We build playgrounds!
What the song also conveyed, although not in its lyrics, was that Home Depot does more than build playgrounds; it builds its brand by using school children."

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