Tuesday, June 28, 2005

Suddenly, nonprofits seek profits | csmonitor.com

Suddenly, nonprofits seek profits | csmonitor.com: "Suddenly, nonprofits seek profits
By G. Jeffrey MacDonald | Correspondent of The Christian Science Monitor
Known for producing classic plays by Ibsen, Chekhov, and Shakespeare, the Guthrie Theater in Minneapolis didn't originally set out to put outrageous costumes on the backs of rowdy revelers at Mardi Gras or Halloween.

But costs upwards of $30,000 per year for costume storage led managers at the historic theater to think outside the box, or closet, as the case may be. Result: a three-year-old costume-rental business that not only pays for all storage costs but also generates extra cash flow for the Guthrie and its business partner, the Children's Theater Company."

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