What Gives? Study Shows Smaller Nonprofits Struggle to Attract Repeat Donors: Associations Now

What Gives? Study Shows Smaller Nonprofits Struggle to Attract Repeat Donors: Associations Now: While overall nonprofit giving was up a modest 2.6 percent in 2011-2012 compared with the prior year, the “2013 Fundraising Effectiveness Survey Report” found that for every 100 nonprofit donors gained in 2011-2012, 105 donors were lost through attrition.