Nonprofits Outspent For-Profits On Prospecting - TheNonProfitTimes

Nonprofits Outspent For-Profits On Prospecting - TheNonProfitTimes: Commercial and nonprofit marketers collectively will spend about $168.5 billion on direct marketing efforts in 2012. That’s slightly more than half of all ad expenditures in the United States.

However, the average response rate for direct mail, the most popular direct marketing channel, is down almost one full percentage point from 10 years ago, according to the Direct Marketing Association’s (DMA) Response Rate 2012 Report.

Who is a nonprofit major donor?

Who is a nonprofit major donor?: "Who Is A Major Gift Prospect ??
By Hank Lewis, MA CFRM

When the question of major gift fundraising first arises, many unsophisticated board members, volunteers and staff immediately begin talking about the “rich and famous” — with Bill Gates being the name at the top of almost everyone’s list."

Strategies for Wading Through Charitable Donation Information | BLACKBAUD'S Prospect Research Blog for Non-Profit Fund Raising

Strategies for Wading Through Charitable Donation Information | BLACKBAUD'S Prospect Research Blog for Non-Profit Fund Raising: "cannot remember how many times I would have a major gift officer ask me the age old question: “can you please give me a list of all of John Smith’s charitable giving?”� When I was a researcher in-the-field, some charitable donation search tools existed, but doing my own web research often proved the most comprehensive.� However, my research could have taken hours and I would still have been left with a list of ‘possibilities’ and not confirmed gifts.� Often times it was too difficult for me to tell if the John Smith who made a gift to ABC Organization was the same John Smith my MGO was interested in."