How to Calculate A Fundraising Event's Opportunity Cost

How to Calculate A Fundraising Event's Opportunity Cost: "Large fundraising events can be fabulous ways to celebrate your cause and your mission. Too often, however, they are used as a main fundraising vehicle in an organization’s fundraising plan. While they can certainly bring in large amounts of money on one night, they come with steep opportunity costs that must be weighed to understand the true return on the event’s fundraising.

Let’s look at an example of understanding the impact of a big fundraising gala and the opportunity costs associated with it."



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