Marketing Without a Master - Morra Aarons-Mele - Harvard Business Review

Marketing Without a Master - Morra Aarons-Mele - Harvard Business Review: But right now, I'm working on a marketing campaign that knows no master, a ship without a captain. And it's exhilarating. Its logo will never win any design awards, and there are no brand guidelines, but somehow this idea has grown to over 1,000 volunteer partners in every state. It's called #GivingTuesday.

'#GivingTuesday' event aims to boost charities

'#GivingTuesday' event aims to boost charities: Now, a group of charities and corporate sponsors is urging Americans to make the Tuesday after Thanksgiving just as powerful a day of giving to those in need.

It's called #GivingTuesday, and organizers say it's gaining momentum as the holiday shopping season approaches.

Flea-market Renoir reignites tensions between museum and art donor’s descendants - The Washington Post

Flea-market Renoir reignites tensions between museum and art donor’s descendants - The Washington Post: ehind every museum’s art collection, behind every terse “Gift of” plaque on a museum wall, are the little-known, often fraught histories between museums and their donor families. On one hand, museums feel obligated to keep donor families happy so that other wealthy collectors might give but, on the other hand, feel entitled to exercise their curatorial judgment.

The New Model of Moves Management For Effective Fundraising

Moves Management White paper from Avectra. 

The New Model of Moves Management For Effective Fundraising

Develop More Engaged Donors By Incorporating Social Data To Build Relationships & Increase Involvement

Moves Management has been defined as “changing people’s attitudes so they want to give.” A successful moves management model is built on targeted, quantifiable actions that shift donors from a passive or one-time contribution to an active, ongoing relationship with the organization.

Shame on Livestrong Donors Who Want Their Money Back

Shame on Livestrong Donors Who Want Their Money Back: Lance Armstrong may or may not be a cheat in the cycling competition world, but he wasn’t cheating when he founded the Lance Armstrong Foundation in 1997. As you read the foundation’s milestones, it is very clear that the nonprofit has accomplished a great deal in its history.

Exclusive: Livestrong cancer charity drops Lance Armstrong name from title | Reuters

Exclusive: Livestrong cancer charity drops Lance Armstrong name from title | Reuters: (Reuters) - The Lance Armstrong Foundation has formally dropped the name of the disgraced cyclist from its title, the organization said on Wednesday, marking the latest move by the cancer charity to distance itself following the biggest doping scandal in the sport's history.

New Effort Seeks to Steer Donors to High-Impact Charities - For Donors - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

New Effort Seeks to Steer Donors to High-Impact Charities - For Donors - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: As the year-end giving season gets under way, a new effort aims to steer more donations to nonprofits that can prove they get results and have a plan to expand to help more people.

The Social Impact 100 Index features high-performing nonprofits that focus on education, health, poverty alleviation, and youth development, bringing them together on a Web site that makes it easy for donors to learn more about the groups and to give.

How a Planning Committee Can Catapult Your Capital Campaign Forward

How a Planning Committee Can Catapult Your Capital Campaign Forward: A Short-Term Planning Committee Is the Answer

We find that many community leaders are quite willing to serve on a shorter-term planning committee to help organize the campaign and plan campaign strategy.

And once they are involved on the planning committee, they become much more interested and personally invested in the campaign's success.

Your campaign planning committee is distinct from your campaign steering committee. It gives you a unique opportunity to invite a few special people to help shape the campaign over a couple of short meetings without asking them to join a committee that will meet for the entire duration of the campaign.

8 Steps to Writing Successful Fundraising Appeals | npENGAGE

8 Steps to Writing Successful Fundraising Appeals | npENGAGE: No matter how digitally savvy you are, if you want to be successful in fundraising you need to come to grips with the fact that fundraising letters work.

At this point in the year, you should already have all your direct mail appeals at the mail house. (You do, don’t you?) Here are some tips to help you get ready for next year’s fundraising letters. It’s not too early to begin designing the package!

Deconstructing Philanthropy: Take a Sunday drive on the road to annual planning

Deconstructing Philanthropy: Take a Sunday drive on the road to annual planning: Think of your annual plan as your fundraising roadmap. Like a road trip, fundraising doesn’t just happen. It requires both a plan and a process to ensure milestones are set and achieved. It requires that you know where you’re going and how you intend to get there. These six questions are key to the planning process:

The AFP Blog: Happy National Philanthropy Day�!

The AFP Blog: Happy National Philanthropy Day�!: I want to celebrate National Philanthropy Day by talking a little about service. Each year, it’s my privilege to travel and share this day with many of you. Everywhere, I meet people from different backgrounds and nationalities, different ages, experience and outlook. All of us united and included in our community by one thing – our desire to serve.

Nonprofits to get a 1-day boost

Nonprofits to get a 1-day boost: The Georgia Center for Nonprofits is going to find out exactly that with the first-ever Georgia Gives Day this December.

The Georgia Center for Nonprofits is holding Georgia Gives Day on Dec. 6. The event is a 24-hour fundraising campaign for nonprofits that will take place Dec. 6, midnight to midnight.

18 Nonprofits Honored for Outstanding Taglines: 2012 Taggies | Nonprofit Marketing | Getting Attention

18 Nonprofits Honored for Outstanding Taglines: 2012 Taggies | Nonprofit Marketing | Getting Attention: The 18 winners, listed below, were selected by more than 3,300 voters from 63 nonprofit tagline finalists identified by our expert panel of judges. The finalists were drawn from 1,400 tagline entries.
The organizations behind the winning taglines range from the regional (Elder Services of Worcester Area, Inc.) to the national (Wounded Warrior Project) and global (The TARA Project).

Fidelity Charitable Offers 4 Strategies for Giving in Fluid Tax Environment

Fidelity Charitable Offers 4 Strategies for Giving in Fluid Tax Environment: Last week, Fidelity Charitable rolled out an online Giving & Taxes Center to help philanthropists find the best approaches to funding giving plans now and in the future.

The new tool offers four strategies to make the most of the 2012 tax environment and prepare for potential changes in 2013:

How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective - NPQ - Nonprofit Quarterly

How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective - NPQ - Nonprofit Quarterly: When nonprofits marry tried-and-true fundraising techniques with social media, social fundraising is the result. Social fundraising is only a couple of years old and very much an emerging practice, but it has already shown tremendous power and promise in its ability to turn an organization’s stakeholders into fundraisers. With 90 percent of nonprofits having a presence on Facebook in 2011 and virtually all nonprofits having some presence in social media, best practices in social fundraising are evolving quickly as nonprofits use measurement to learn what works best.

Leaders Told To Chart Mission Delivery - TheNonProfitTimes

Leaders Told To Chart Mission Delivery - TheNonProfitTimes: Nonprofits were called upon to be the north star of change in the charitable universe and leaders should fix a point in time and space from which to chart their organizational course. The comment was made by Independent Sector President and CEO Diana Aviv during the organization’s annual conference, being held in San Francisco, Calif.

Aviv called on the more than 900 leaders assembled at the Union Square Hilton that managing data, investing in people and forging partnerships with other organizations will help to accomplish their goals.

To be a fundraiser isn’t a vocation–it’s a verdict. | AFP Greater Toronto Chapter Blog

To be a fundraiser isn’t a vocation–it’s a verdict. | AFP Greater Toronto Chapter Blog: Any vocation can be reduced to its mechanics. Some priests joke, rather darkly in my opinion, about hatching, matching and dispatching the members of their respective congregations over the course of their respective lifetimes. But they jest. They too, are about transformation.

To paraphrase another artist, there are two kinds of fundraisers: Those who like people, and those who don’t. A fundraiser who likes people (ideally employed at an organization that treats people accordingly) is about transformation. A fundraiser who doesn’t like people is focused narrowly on raising funds, having forgotten it (transformation) in people.

The AFP Blog: Thinking Bigger—and Beyond—the Charitable Tax Deduction

The AFP Blog: Thinking Bigger—and Beyond—the Charitable Tax Deduction: Thinking Bigger—and Beyond—the Charitable Tax Deduction
I'm in San Francisco at the Independent Sector conference listening to Jonathan Greenblatt, director of President Obama’s Office of Social Innovation and Civic Participation; John Bridgeland, president and CEO of Civic Enterprises and former assistant to President Bush; Diana Aviv, president of Independent Sector; and Ralph Everett, president and CEO of the Joint Center for Political and Economic Studies.

Update: Charities Raise More Than $174-Million for Sandy Victims - Recovering From Sandy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Update: Charities Raise More Than $174-Million for Sandy Victims - Recovering From Sandy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: As of Friday, charities have reported raising more than $174-million for relief and recovery efforts in the wake of Superstorm Sandy, which devastated the New York and New Jersey region on October 30.

That’s more than the $136-million that U.S. charities had raised within 10 days of last year’s Japan tsunami and earthquake. But it’s dwarfed by the outpouring that followed the 2010 Haiti earthquake ($380-million 10 days after the event) and 2005′s Hurricane Katrina ($740-million nine days after the storm).

Red Cross pushes back on Sandy response, calls it 'near flawless' - U.S. News

Red Cross pushes back on Sandy response, calls it 'near flawless' - U.S. News: The American Red Cross, which bills itself as “the world's largest humanitarian network,” is pushing back against critics of its response to superstorm Sandy, with the head of the organization saying its relief effort has been “near flawless” despite criticism from stranded storm victims and elected officials.

Nonprofits get creative to reach donors | TBO.com

Nonprofits get creative to reach donors | TBO.com: MIAMI --

Feeding South Florida needed a fresh way to raise awareness about hunger. Enter the graffiti artists.

With a wall in the hip Wynwood neighborhood now devoted to the cause, the Pembroke Park-based organization has become a prime example of the lengths nonprofits are going to as need grows, traditional support shrinks and competition for dollars heats up.

Flexibility key for gift pledges in tough times � Philanthropy North Carolina

Flexibility key for gift pledges in tough times � Philanthropy North Carolina: Many gifts pledged to charities are falling short of what donors intended and charities expected as economic woes continue to change the conditions under which the gifts were made.

So donors and charities, often with the assistance of their lawyers or other intermediaries, increasingly are finding themselves negotiating over how to resolve their gift agreements.