James Boyce: Once Again, Business Shows Nonprofits the Future

James Boyce: Once Again, Business Shows Nonprofits the Future: "I would wager a lot of nonprofits are taking in about 10 percent of their revenue from 'digital' sources right now, the same as Barnes & Noble, but Barnes & Noble knows that to reach the goal of 31 percent, and to meet or exceed what the marketplace is doing, they will have to dedicate real resources, and a real focus on changing their business model to capture that market share. They will objectively look at present trends and make an informed strategic decision about the future and execute to that decision.

And how many large nonprofits can say they are doing that?"