Friday, January 21, 2011
Upcoming Events from the IRS
Workshops for Small and Mid-Size 501(c)(3) Organizations
IRS Exempt Organizations is offering a one-day workshop for small and mid-size section 501(c)(3) exempt organizations. Each workshop, presented by experienced Exempt Organizations specialists, will explain what 501(c)(3) organizations must do to keep their tax-exempt status and comply with tax obligations. This introductory workshop is designed for administrators or volunteers who are responsible for an organization's tax compliance. Pre-registration is required."
A Good Omen for 2011 Fund Raising - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas
In the past, the share of people who expected to increase donations was smaller. In 2009 and 2010, 14 percent planned to step up giving, and in 2008 just 8 percent forecast an increase."
Convio Ranks Most Generous Online Cities for Charitable Giving in�2010 | Business Wire: "Convio, Inc. (NASDAQ: CNVO) announced today the release of its third annual ranking of Most Generous Online Cities. Alexandria, VA, Cambridge, MA and Arlington, VA, topped the list for the second year in a row as the nation’s most generous large cities based on online giving in 2010. The biggest movers in the top ten are San Francisco, moving up 5 places to number seven; Minneapolis, falling five places to number ten; and Seattle, moving up two places to number four."
Thursday, January 20, 2011
How to Develop a Brand for Your Nonprofit
So you're starting a nonprofit organization or have one and want to know how to build or strengthen your brand. Well, what is a brand? Is it advertising, your spokesperson, a logo? We have heard of the Red Cross, Oprah, McDonald's. These are all brands. And while there may be positive or negative perceptions about each of these, you'll notice their missions are easy to define—providing disaster relief when needed, inspiring people to live better lives, and providing a cheap, convenient meal. They are all based on making a clear promise to their audience. Essentially, your brand is the reputation you have for delivering on your promise.
What does this mean for a nonprofit? A strong brand will help the organization stand out from the masses of solicitations, distinguish its cause from other organizations doing similar work, and inspire others to support them. The best brands elicit positive emotional responses because people understand and identify with each one's mission and know that the organization is consistently true to it. When carefully developed and nurtured, the brand becomes the fabric of an organization's culture.