“Lucky” 13 ways to make reply devices work - The NonProfit TimesThe NonProfit Times

“Lucky” 13 ways to make reply devices work - The NonProfit TimesThe NonProfit Times: "t’s no secret that attention spans are short. You only have a few seconds to make that connection to the donor, entice her to open your direct mail piece and send back a gift. With such a narrow margin for error, everything in the package must work double-duty to funnel the donor toward a gift, even the reply device.

Robin Riggs of RobbinsKersten Direct and Kevin Pickett of M.D. Anderson Cancer Center shared a number of techniques to make your reply devices stand out at the Direct Marketing Association Nonprofit Federation 2015 Washington Nonprofit Conference."



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