Showing posts with label NPNewsletters. Show all posts
Showing posts with label NPNewsletters. Show all posts

Monday, February 02, 2015

Why Fundraising Newsletters Don't Work Anymore

Why Fundraising Newsletters Don't Work Anymore: "Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter.

I've heard from many donors that they don't even look at newsletters anymore, even if it comes from their favorite nonprofit.

You know why? They're boring and self-serving."



'via Blog this'

Thursday, June 14, 2012

Deconstructing Philanthropy: The fossilized newsletter?

Deconstructing Philanthropy: The fossilized newsletter?: But when I started thinking, I realized that the question was wrong. To me, the question isn’t whether or not newsletters are relevant. The question is where and with whom newsletters work. Let’s start by looking at two charities (invented by me!) with two scenarios – and see if we can’t bring a clearer and sharper perspective to the newsletter issue.

Tuesday, April 24, 2012

Why Every Nonprofit Has a New Job Title: Publisher - NPQ – Nonprofit Quarterly - Promoting an active an engaged democracy.

Why Every Nonprofit Has a New Job Title: Publisher - NPQ – Nonprofit Quarterly - Promoting an active an engaged democracy.: Don’t confuse publishing with advertising. I’m not talking about one-way communication that people view as a “salesy.” Publishing is about producing blog posts, video, e-mail newsletters, e-books, white papers, free reports and other types of content. For example, the American Cancer Society (ACS) created a blog site called MoreBirthdays.com meant to educate and inspire cancer patients, survivors and caretakers—a resource that connects the cancer community with the cause and ultimately strengthens giving.

Thursday, January 12, 2012

3 R’s for Time-Strapped Fundraisers : Page 1 of 2 : FundRaising Success

3 R’s for Time-Strapped Fundraisers : Page 1 of 2 : FundRaising Success: How we learn depends on who we are. Some of us prefer to hear, others to read and still others to experience.

It’s really no different with our donors. Some of them enjoy our letters and newsletters, and are pleased to see them in their mailboxes. Others want everything to arrive via their inboxes. Some like photos and truly believe a picture is worth 1,000 words. And another group will search YouTubeOpens in a new window for videos of your work

Wednesday, January 04, 2012

Email Newsletter from Small Nonprofit Says 'Open Me'

Email Newsletter from Small Nonprofit Says 'Open Me': I collect examples of what I think are good nonprofit newsletters. And this one from the Tucson Audubon Society kept me reading all the way through.

Wednesday, December 21, 2011

Kindness: Charity, Philanthropy, & Social Responsibility - USATODAY.com

Kindness: Charity, Philanthropy, & Social Responsibility - USATODAY.com: How to get the most bang for your charitable buck
By Christie Garton, USA TODAY
12/20/2011 1:54 PM


Bell ringers. Year-end donation requests. Newsletters that pull at your heartstrings.

It's that time of year again when non-profits both large and small are reaching out in hopes of finding support before curtain closes on another year.

And it makes good sense. A recent poll conducted by the American Red Cross found that 57% of Americans plan to donate to charity at some point during the holidays.

To ensure that you get the most bang for your charitable buck during the holidays and year-round, Dr. Michal Strahilevitz, Golden Gate University professor and charitable giving expert, provides five giving tips, exclusively for Kindness readers:

Tuesday, April 26, 2011

Tom Ahern’s nine-step communications self-audit | SOFII

Tom Ahern’s nine-step communications self-audit | SOFII: "Why pay thousands to have an expert tell you what you’re doing wrong? Audit your donor communications yourself, using these criteria.

I audit donor communications for part of my living: websites, newsletters, appeal letters and the like. Then I issue ‘report cards’ on their effectiveness, based on industry best practices."

Thursday, December 17, 2009

Innovative E-newsletter E-mails : By Christina Johns : FundRaising Success

Innovative E-newsletter E-mails : By Christina Johns : FundRaising Success: "Over the past couple of months, I’ve signed up for numerous organizations’ e-newsletters seeking innovators and strategic thinkers who look at an e-newsletter as more than a condensed version of their home pages. Here are some of my favorites and the reasons I chose them."

Friday, June 19, 2009

AFP > Resource Center | Resource tools > Writing Effective Newsletters, Online and Off

AFP > Resource Center | Resource tools > Writing Effective Newsletters, Online and Off: "Writing Effective Newsletters, Online and Off

By Tom Ahern

(June 16, 2009) Award-winning journalist and communications trainer Tom Ahern answers some of the most common questions he hears about nonprofit newsletters—about how they are sent and what makes people want to read them in the first place."

Wednesday, May 13, 2009

Virtual Fund-Raising Conference Draws Global Audience - Philanthropy.com

Virtual Fund-Raising Conference Draws Global Audience - Philanthropy.com: "Virtual Fund-Raising Conference Draws Global Audience

Online fund-raising experts shared tips with more than 400 participants from around the world today in the first 24 hours of a three-day conference held entirely online.

The International Fundraising Conference, organized by Resource Alliance, a nonprofit fund-raising training organization in London, featured sessions on how to raise money with online advocacy and marketing, social-networking sites, e-mail appeals and online newsletters, video solicitations, and other methods."

Thursday, December 18, 2008

Our View: Don't let nonprofits starve - Pasadena Star-News

Our View: Don't let nonprofits starve - Pasadena Star-News: "Talking to executive directors and board members of nonprofit organizations throughout the San Gabriel Valley and Whittier areas, it seems everyone has heard the same dire prediction: 100,000 nonprofit organizations will close their doors over the next two years because of the ongoing financial crisis in the private sector.

That large number has been tossed around at a number of venues, in newsletters, on blogs and most recently at a Washington, D.C. meeting this week dubbed Nonprofit 101."