Tuesday, April 26, 2011

Tom Ahern’s nine-step communications self-audit | SOFII

Tom Ahern’s nine-step communications self-audit | SOFII: "Why pay thousands to have an expert tell you what you’re doing wrong? Audit your donor communications yourself, using these criteria.

I audit donor communications for part of my living: websites, newsletters, appeal letters and the like. Then I issue ‘report cards’ on their effectiveness, based on industry best practices."

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