13 Steps To Building Rapport With For-Profit Partners - The NonProfit Times

13 Steps To Building Rapport With For-Profit Partners - The NonProfit Times"Enlisting the cooperation of businesses to start a cause marketing campaign is a lot like fundraising in general: building rapport with the targeted company is essential even before the partnership begins.

A cause marketing arrangement, or commercial co-venture, is more than just a business partnership. Both the nonprofit and the for-profit hope to gain from the relationship, in both dollars raised and image heightened. A nonprofit that hopes to swoop in, use a corporate sponsor to make fast cash and then run off into the sunset is a nonprofit that will almost certainly fall flat. Trust and mutual respect are extremely important."



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5 Nonprofit Cause Marketing/Corporate Partnership Trends for 2015 : Page 1 of 2 : FundRaising Success

5 Nonprofit Cause Marketing/Corporate Partnership Trends for 2015 : Page 1 of 2 : FundRaising Success: "5 Nonprofit Cause Marketing/Corporate Partnership Trends for 2015"



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Charities Struggle to Fill Teams for Returning N.Y. Marathon - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Charities Struggle to Fill Teams for Returning N.Y. Marathon - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: Nonprofit groups that use the New York City Marathon to raise money are finding themselves critically short of runners as the October event approaches, in part because of last year’s Hurricane Sandy-related cancellation of the race, according to The Wall Street Journal.

Audits Show Widespread Underreporting of UBI | The NonProfit Times

Audits Show Widespread Underreporting of UBI | The NonProfit Times: Unreported unrelated business income in higher education was found in almost every case examined by the Internal Revenue Service (IRS).

“The audits identified some significant compliance issues at the colleges and universities examined,” said Lois Lerner, director, Exempt Organizations division of the IRS. “Because these issues may well be present elsewhere across the tax-exempt sector, all exempt organizations need to be aware of the importance of accurately reporting unrelated business income and providing appropriate executive compensation.”

Charity: The Fatal Flaw Of Cause Marketing Partnerships - Forbes

Charity: The Fatal Flaw Of Cause Marketing Partnerships - Forbes: Cause marketing is a win-win partnership between a company and a cause. Yet all too often companies, in an attempt to appear altruistic, use the “C” word when describing these efforts. The word that evokes generosity but also pity. A word that signifies a one-sided relationship, often one of dependence: Charity.

Lance Armstrong Livestrong Foundation Will Survive, Experts Say

Some related stories 

Lance Armstrong Livestrong Foundation Will Survive, Experts Say: Philanthropy experts say the charity has a strong future -- that Armstrong's resignation is a blessing of sorts. "People remain aligned to the cause and the mission without being solely aligned to Lance Armstrong," Marian Stern, a philanthropy consultant and head of Projects in Philanthropy, told the Daily Beast.

Breast Cancer Awareness Month Criticized for “Little Pink Lies” - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.

Breast Cancer Awareness Month Criticized for “Little Pink Lies” - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.: As NPQ readers know, this kind of critique has long been made in regards to some cause-related marketing campaigns where it is unclear whether the nonprofits or the corporate sponsors are benefitting more (for more, see this article on the business rationale of cause-related marketing and bottom-line benefits from Triple Pundit, this British report on brand benefits, and this report on cause-related public relations). Over the years, state attorneys general have gingerly criticized some cause-related marketing, including a now dated but still powerful report on nonprofit product marketing, “What’s in a Nonprofit’s Name: Public Trust, Profit, and the Potential for Public Deception,” and more recently, the 2011 investigation of New York State Attorney General Eric Schneiderman into charities taking advantage of the pink ribbon campaign month.

Cause Marketing - Trends | 2011 & 2012 Trends, Summaries, Predictions

Additional Cause Marketing stories 

Cause Marketing - Trends | 2011 & 2012 Trends, Summaries, Predictions: ear-end roundups galore!
In the spirit of For Momentum’s twINFO feature – but far less witty, here’s a handy list/breakdown of cause marketing/social good summaries, trends and predictions (in no particular order)

More Big Foundations Are Investing in For-Profits - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

More Big Foundations Are Investing in For-Profits - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: More Big Foundations Are Investing in For-Profits

November 29, 2011, 9:54 am

Major foundations are increasingly relying on program-related investing to achieve their goals, putting money into for-profit firms whose work meshes with the donors’ causes, according to The New York Times.

The Bill & Melinda Gates Foundation has increased its pool for such investments, known as PRI’s, from $400-million to $1-billion since 2009, and earlier this year it bought a $10-million stake in Liquidia Technologies, a commercial firm working on vaccine delivery. The Omidyar Network, the David & Lucile Packard Foundation, and other funding entities have also stepped up PRI’s.

Mission Plus Good Logistics Create a Model Cause Marketing Campaign: Developing a great cause-marketing campaign is part art, part business, part negotiation, and a whole lot of heart.

SOI Tax Stats - Exempt Organizations' Unrelated Business Income (UBI) Tax Statistics

SOI Tax Stats - Exempt Organizations' Unrelated Business Income (UBI) Tax Statistics: Snapshot of Unrelated Business Income Tax Statistics

Because tax-exempt organizations generally operate for charitable or other beneficial purposes, most income that they receive is exempt from tax under the Internal Revenue Code. Tax-exempt organizations are permitted to engage in income-producing activities that are considered to be unrelated to their exempt purposes. However, income from these activities may be taxable. This study measures income, deductions, and tax imposed on tax-exempt corporate and trust entities' unrelated business income. Data are compiled from Form 990-T, Exempt Organization Business Income Tax Return.

The future of Jewish philanthropy - JPost - Opinion - Op-Eds

The future of Jewish philanthropy - JPost - Opinion - Op-Eds: "Jews are still among the world’s most generous givers. But they are not giving to Israel or Jewish causes.

When we inquire about the future of Jewish philanthropy, we’re really asking about the future of the Jewish people. This is due to the fact that since biblical times, the two have been immutably interrelated. Then as now, philanthropy played an integral part in shaping Jewish life, values and society; it was never merely a question of helping the poor."

Mark Rosenman: Commercializing the Public Good

Mark Rosenman: Commercializing the Public Good: "The first of these was cause-related marketing -- arrangements in which for-profit enterprises boosted their brand image and sales by tying some small portion of their profits to a charity or social need. Arrangements like Product RED, while generating some good, always seem to benefit the commercial enterprise more than the nonprofits they were intended to help. Indeed, studies have shown that such arrangements actually reduce individual consumers' donations to the causes they ostensibly support, as well as altruism in general. As tax-evading Product RED spokesperson Bono once famously said, You don't have to give money anymore, you can just shop. Similarly, when corporations try to build their customer base using social networking and crowd-sourcing for their contributions programs, it is principally the businesses and tech-savvy charities that win.

Cause-related arrangements were followed by 'social entrepreneurs' determined to use the wisdom and experience of the market to rationalize the charitable sector and bring it to higher levels of efficiency and impact. Often backed by 'social venture capital,' they sought a new way to 'do the deal' to leverage private resources for public good while still achieving significant returns on investment, thus disrupting the flow of capital into existing philanthropic foundations."

Cause Marketing, Selfishness Drive Consumer Giving | Cause marketing for nonprofits

Cause Marketing, Selfishness Drive Consumer Giving | Cause marketing for nonprofits: "New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. After giving college students the choice between donating through a cause marketing promotion or donating directly, the students that chose the former felt more selfish, less generous and even less happy.

Maybe I should change my blog to SelfishStingyUnhappyGiving.com"

Sporting KC names stadium for Livestrong foundation - KansasCity.com

Sporting KC names stadium for Livestrong foundation - KansasCity.com: "Armstrong thought the concept of naming a stadium after his nonprofit organization — which is exactly what some Major League Soccer team in Kansas City was pitching to them — sounded, you know, a little bit crazy. After all, he isn’t exactly what you would call a “soccer guy.”"

Salvation Army Red Kettle and Toys for Tots Are Consumers' Favorite Causes for the Holidays

Salvation Army Red Kettle and Toys for Tots Are Consumers' Favorite Causes for the Holidays: "The 2010 Cone Holiday Trend Tracker reveals that persistence and longevity pay off for nonprofits when it comes to their holiday campaigns.

There is also plenty of support for cause marketing as consumers continue to meld giving and shopping, especially during the holidays. Nevertheless, long standing nonprofit campaigns with top of the mind recognition by consumers even beat out cause-related marketing by leading brands."

Deals link stars, charities - The Boston Globe

Deals link stars, charities - The Boston Globe: "About 80 percent of Fortune magazine’s top 200 US companies have a “branded cause-related initiative’’ involving a charity, daSilva said. According to the IEG Sponsorship Report, an industry publication, corporate spending on cause marketing was projected to grow about 6.1 percent this year, to $1.61 billion"

Business philanthropy can be win-win - The Denver Post

Business philanthropy can be win-win - The Denver Post: "Companies of any size recognize the benefits of returning profits to their communities. Beyond company and brand positioning, cause-related marketing can intensify customer loyalty and serve as a reservoir against reputational attack. Further yet, engaging employees in philanthropic decision-making and volunteerism builds a platform of employee pride, increased job satisfaction and loyalty. Ultimately, working with nonprofits to solve societal problems can create opportunities for innovation and access to new markets."

Ninety Percent of Consumers want Companies to Support Causes� - Online Fundraising, Advocacy, and Social Media - frogloop

Ninety Percent of Consumers want Companies to Support Causes� - Online Fundraising, Advocacy, and Social Media - frogloop: "While nonprofit campaigners like to debate the merits of cause related marketing, according to the 2010 Cone Cause Evolution Study, American consumers are huge supporters of cause marketing campaigns. In fact, these types of campaigns even inspire a new group of supporters. According to the study, high-touch engagement, such as volunteerism is up 11%, advocacy is up 8% and philanthropy is up 9% since Cone’s last study in 2008. Check out the comparison chart below."

Cause Marketing Speaks Loudest to Moms and Millennials

Cause Marketing Speaks Loudest to Moms and Millennials: "The latest Cone Cause Evolution Study reveals that moms are the demographic most open to cause marketing...they practically demand the opportunity to shop with a cause in mind."