Salvation Army Red Kettle and Toys for Tots Are Consumers' Favorite Causes for the Holidays: "The 2010 Cone Holiday Trend Tracker reveals that persistence and longevity pay off for nonprofits when it comes to their holiday campaigns.
There is also plenty of support for cause marketing as consumers continue to meld giving and shopping, especially during the holidays. Nevertheless, long standing nonprofit campaigns with top of the mind recognition by consumers even beat out cause-related marketing by leading brands."
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