Showing posts with label NPLannedGivingTrends. Show all posts
Showing posts with label NPLannedGivingTrends. Show all posts

Tuesday, July 05, 2011

Men v. Women: Who are the Best Planned Giving Prospects? | Michael Rosen Says…

Men v. Women: Who are the Best Planned Giving Prospects? | Michael Rosen Says…: "Generally speaking, men and women are just as likely to make a bequest commitment, according to Russell N. James, III, PhD of Texas Tech. However, women are more likely to make a bequest commitment to environmental, health, human service, and religious organizations, according to Giving USA. Men are more likely to leave a bequest to education or public/society benefit organizations. Both women and men are equally likely to leave a bequest to arts and international affairs groups."