Practices to Avoid When Issuing News Releases

massnonprofit.org ::: News releases remain an effective way for nonprofits to broadcast their message, even in the age of social media, but they need to be mindful of the needs of the editors and reporters they want to reach. Here’s what not to do.

Some of the most common shortcomings include the following:

Your news release should sell your story � Philanthropy North Carolina

Your news release should sell your story � Philanthropy North Carolina: While digital technology has radically changed the way news and information are delivered, traditional news media still represent powerful vehicles you can use to get your nonprofit’s message to a broad audience.

So write news releases that make the most of that opportunity.

A news release should show a news organization why its audience should care about your news.

Writing a one-page news release | Philanthropy Journal

Writing a one-page news release | Philanthropy Journal: Nonprofit organizations can use a news release to announce their events or newsworthy information.

But keeping a news release to one page, with the most relevant, timely information is an important step is seeing the release published.

Spreading the Word: 8 Ways to Get Media Attention for your Nonprofit's Positive News

Spreading the Word: 8 Ways to Get Media Attention for your Nonprofit's Positive News: When you read the papers or turn on the news, it sometimes seems like all you hear about is negative stories. Car crashes, robberies, injuries, fires, political scandals, economic struggles — if it bleeds, it leads, the old adage goes.

But what do you do if you're a nonprofit that's creating positive change in your community? How do you grab attention for good news in a media environment that tends to focus on the pessimistic?

CharityVillage� spoke with several public relations experts to find out how.