Tips For Winning Back Your Lapsed Donors - TheNonProfitTimes: Winning back lapsed donors is critical to an organization's growth. The long-term value of a recaptured donor is usually better than that of a new donor. In addition, the cost to recapture a lapsed donor is less than the cost to acquire a new donor.
Prior to lapsing, these individuals were committed donors and might have supported your organization for an extended period. Circumstances that caused a change in their behavior could no longer be an issue, and therefore, understanding why they lapsed will help you develop a strong program focused on recapturing their loyalty.
Showing posts with label NPLapsedDonors. Show all posts
Showing posts with label NPLapsedDonors. Show all posts
Tuesday, February 28, 2012
Tuesday, June 07, 2011
Fire Up the Lapsed-Donor Reactivation Machine : Page 1 of 2 : FundRaising Success
Fire Up the Lapsed-Donor Reactivation Machine : Page 1 of 2 : FundRaising Success: "Most donors don’t set out to lapse. In fact, many don’t know they have lapsed. Some stopped giving because their income changed, they have new interests or you unintentionally irked them. But others will give again (and again) if you help them remember what made them support you in the first place.
A lapsed-donor renewal program doesn’t have to be complicated or expensive. If you have the budget, predictive modeling can help you identify which of your lapsed donors are most likely to give again. But even without that tool, you can still reactivate a respectable percentage of your former supporters and be cost-effective about it."
A lapsed-donor renewal program doesn’t have to be complicated or expensive. If you have the budget, predictive modeling can help you identify which of your lapsed donors are most likely to give again. But even without that tool, you can still reactivate a respectable percentage of your former supporters and be cost-effective about it."
Wednesday, April 13, 2011
Tips For Winning Back Your Lapsed Donors
Tips For Winning Back Your Lapsed Donors: "Tips For Winning Back Your Lapsed Donors
By Mary Bogucki
Winning back lapsed donors is critical to an organization's growth. The long-term value of a recaptured donor is usually better than that of a new donor. In addition, the cost to recapture a lapsed donor is less than the cost to acquire a new donor."
By Mary Bogucki
Winning back lapsed donors is critical to an organization's growth. The long-term value of a recaptured donor is usually better than that of a new donor. In addition, the cost to recapture a lapsed donor is less than the cost to acquire a new donor."
Friday, October 16, 2009
The NonProfit Times - Telefundraising
The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Telefundraising
Some links to sample lapsed donor letters from our FAQ Blog
Make The Call
Lapsed donors responding to personal touch
Meet the new donor, same as the old donor. Nonprofits are leaking donors these days. Finding new folks with willing checkbooks is expensive. Re-engaging donors who have lapsed is getting very fashionable, especially by using the telephone.
Nonprofits have an opening to re-engage donors by telephone because they are exempted from the national Do Not Call registry that prohibits calls to homes by for-profit companies that do not have an existing relationship with the person being called."
Some links to sample lapsed donor letters from our FAQ Blog
Make The Call
Lapsed donors responding to personal touch
Meet the new donor, same as the old donor. Nonprofits are leaking donors these days. Finding new folks with willing checkbooks is expensive. Re-engaging donors who have lapsed is getting very fashionable, especially by using the telephone.
Nonprofits have an opening to re-engage donors by telephone because they are exempted from the national Do Not Call registry that prohibits calls to homes by for-profit companies that do not have an existing relationship with the person being called."
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