Tips For Winning Back Your Lapsed Donors - TheNonProfitTimes: Winning back lapsed donors is critical to an organization's growth. The long-term value of a recaptured donor is usually better than that of a new donor. In addition, the cost to recapture a lapsed donor is less than the cost to acquire a new donor.
Prior to lapsing, these individuals were committed donors and might have supported your organization for an extended period. Circumstances that caused a change in their behavior could no longer be an issue, and therefore, understanding why they lapsed will help you develop a strong program focused on recapturing their loyalty.
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