The Benefits of Converting Donors to Monthly Giving: What are the benefits of converting donors to monthly giving?
Cynthia's response:
Donors who opt for monthly giving demonstrate a strong commitment to their favourite causes. Not only do they provide regular, predictable income, they are the most likely constituents to leave a legacy to their charities of choice.
Sometimes referred to as "sustainers" or "recurring donors" this method of fundraising got its start in child sponsorship programs. I still remember writing to my "foster siblings" in faraway lands almost fifty years ago, generously supported by my caring parents. Monthly giving programs have come a long way since those early days and yet the principles remain the same. What kept our family engaged in the Foster Parents Plan? It was the translated, handwritten notes on onionskin accompanied by photographs that marked the healthy growth of our chosen sponsor children.
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