By: Carolyn Cavicchio, 12/7/06
Are corporate citizenship and sustainability important to business? Yes, say a majority of leaders of global businesses who were recently polled by The Conference Board. But these same companies also lack an active strategy to develop new business opportunities arising from meeting citizenship and sustainability needs.
This divide between attitude and actual business practice was one of the topics of a
Reuters panel debate, co-hosted by The Conference Board and the Corporate Social Responsibility Initiative at Harvard University. In a fairly lively debate, business and media leaders staked out their positions."