Speaking the Language of Nonprofit Donation Appeals

Speaking the Language of Nonprofit Donation Appeals: Nonprofits can’t indefinitely rely on the same fundraising appeal any more than for-profit businesses can use the same advertisement over and over again. In either case, the language and imagery of the marketing becomes predictable, boring, even invisible. Nonprofit professionals are constantly working on new appeals and marketing campaigns to catch the public’s attention. Development departments must be diligent, clever, and inventive to convince donors to take action.

WARNING: Your Fundraising Communications are Too Pretty - Clairification

WARNING: Your Fundraising Communications are Too Pretty - Clairification: Creative is great. I see lots of beautiful newsletters, web pages and email appeals. They have great design, colors, photos and even videos. But they have a problem.

They tend not to be original. They tend to be the same old thing you always talk about. Yourself.

friends.amergent.com | Use all of your resources - Year-End Tips Part 1 of 3

friends.amergent.com | Use all of your resources - Year-End Tips Part 1 of 3: The End is Nigh

It’s that time of year again! As we once again ready ourselves for year-end fundraising, we asked our Account Managers to pass along their best advice. The ideas were diverse, but one thing they all agreed on: this is the time of year to pull out every bell and whistle.

Case Study: 50 things (at least!) not to do in your direct mail appeal | Agents of Good

Case Study: 50 things (at least!) not to do in your direct mail appeal | Agents of Good: Ladies and gentlemen, I give you:

50 things (at least!!!) NOT TO DO in your direct mail appeal.