Friday, August 22, 2014
Speaking the Language of Nonprofit Donation Appeals: Nonprofits can’t indefinitely rely on the same fundraising appeal any more than for-profit businesses can use the same advertisement over and over again. In either case, the language and imagery of the marketing becomes predictable, boring, even invisible. Nonprofit professionals are constantly working on new appeals and marketing campaigns to catch the public’s attention. Development departments must be diligent, clever, and inventive to convince donors to take action.