Get to know news people � Philanthropy North Carolina: If you want the news media to cover your nonprofit, you need to work for it.
Just as you likely would not ask for a big gift when contacting a donor for the first time, don’t expect to get a front-page story the first time you contact a reporter.
So cultivate relationships with reporters, editors and news producers at your local news outlets, just as you would with prospective donors.
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