Mid-Level Donors Getting A Cold Shoulder | The NonProfit TimesThe NonProfit Times

Mid-Level Donors Getting A Cold Shoulder | The NonProfit TimesThe NonProfit Times: Mid-level donors might live in a strange place in your development department. They’re not serviced with the same automation that your direct mail file is, but they also most likely don’t warrant the personal touch of the major giving department.

“In spite of the fact that they’re producing revenue, they’re neglected,” said Cathy Finney, deputy vice president of strategic services at The Wilderness Society in Washington, D.C. “We’re not paying a lot of attention,” she said.