Can philanthropy make good television? | Deseret News

Can philanthropy make good television? | Deseret News: How to share that with the 60 percent of Americans who don't have a passport or the means to travel? The natural solution for Sawalich, who has a background in entertainment and his own production company, was to form a crew and bring cameras along. That's the concept behind "Operation Change," a 10-part series created by Sawalich that premiered Monday on OWN, the Oprah Winfrey Network.

Writing a one-page news release | Philanthropy Journal

Writing a one-page news release | Philanthropy Journal: Nonprofit organizations can use a news release to announce their events or newsworthy information.

But keeping a news release to one page, with the most relevant, timely information is an important step is seeing the release published.

Spreading the Word: 8 Ways to Get Media Attention for your Nonprofit's Positive News

Spreading the Word: 8 Ways to Get Media Attention for your Nonprofit's Positive News: When you read the papers or turn on the news, it sometimes seems like all you hear about is negative stories. Car crashes, robberies, injuries, fires, political scandals, economic struggles — if it bleeds, it leads, the old adage goes.

But what do you do if you're a nonprofit that's creating positive change in your community? How do you grab attention for good news in a media environment that tends to focus on the pessimistic?

CharityVillage� spoke with several public relations experts to find out how.

13 elements to the philosophy of integration - TheNonProfitTimes

13 elements to the philosophy of integration - TheNonProfitTimes: By now, just about anyone involved in fundraising is aware of the concept of integration, of using all the media possible in order to maximize results.

Speaking during the DMA Nonprofit Federation conference, David DeBetta of Russ Reid said that although the term integration might be vague to some in the sector, there is actually a philosophy of integration that helps to make it clearer to understand and easier to implement.

Funders tie communications to policy work | Philanthropy Journal

Funders tie communications to policy work | Philanthropy Journal: "Foundations increasingly believe communications should play a key role in boosting their policy work but they face big challenges in developing and carrying out effective communications strategies, a new research paper says.
'Communications, far from being an afterthought or occasional add-on, is at the very center of successful policy engagement,' says the paper by the Center on Philanthropy and Public Policy at the University of Southern California. 'The days when foundations ‘spoke only through their grantees,'' it says, 'are over.'"

The New Media Relations for Nonprofits - How Nonprofits Can Get Their Stories Out Through Bloggers and Twitter

From Joanne at About.com
The New Media Relations for Nonprofits - How Nonprofits Can Get Their Stories Out Through Bloggers and Twitter: "While it is still important to keep in touch with the so-called 'main stream media,' especially your local reporters, that is no longer sufficient.

With the reduced number of people in newsrooms across the media landscape, even reporters are looking for better ways to keep up, and nonprofits must now spread word of their good deeds through the new social media tools."

You Can Give, Just Like The Philanthropist

You Can Give, Just Like The Philanthropist: "he new NBC show, The Philanthropist, appears to be a hit. Supposedly based on the actions of a real-life philanthropist, in the show businessman Teddy Rist has a life-shattering moment while on a trip, which leads him to discover helping others can bring him happiness. From that point his philanthropy begins."

Television Review - 'The Philanthropist' - In a New Series, James Purefoy Is a Rich Man Who Grows a Conscience in Africa - NYTimes.com

Television Review - 'The Philanthropist' - In a New Series, James Purefoy Is a Rich Man Who Grows a Conscience in Africa - NYTimes.com: "The pilot, which will be shown on Wednesday, was shot on location in southern Africa and is dazzlingly filmed; the cinematography alone stands out. But it’s the hero’s duality — he’s a good Samaritan with a flawed personality — that helps make “The Philanthropist” an unusual and exhilarating network series."

onPhilanthropy: Articles: Mainstream Media Discovers Philanthropy - How you can Take Advantage of the Spotlight

onPhilanthropy: Articles: Mainstream Media Discovers Philanthropy - How you can Take Advantage of the Spotlight: "Mainstream Media Discovers Philanthropy:
How you can Take Advantage of the Spotlight
By Tricia McKenna, 6/6/07

When Warren Buffett announced last June that he would be gifting his fortune to the Bill and Melinda Gates Foundation, it was not only a watershed moment in the world of philanthropy but a profoundly significant event in the public relations and media industries. For the next week, every major news organization turned the spotlight on the philanthropic sector. Fortune magazine broke the news with an exclusive interview with Buffett, NPR ran a multi-program series on the impact of the gift, and the Wall Street Journal and many other national publications gave the story front-page coverage. One would expect such a media response to a $30 billion gift announcement."