The Economics of Charity Telemarketing - HBR: "Nobody seems to like charity telemarketers. I have heard this statement so many times I can only assume it comes pre-recorded in the human frontal cortex at birth: “Charity telemarketers pocket 95% of every dollar you give. I just hang up on them.”
I’m here neither to praise or condemn charity telemarketers, but to shed some light on the economics of their work. The conventional wisdom is a dangerous and costly misperception. Here’s why:"
'via Blog this'
Showing posts with label NPTelemarketing. Show all posts
Showing posts with label NPTelemarketing. Show all posts
Thursday, April 16, 2015
Friday, October 16, 2009
The NonProfit Times - Telefundraising
The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Telefundraising
Some links to sample lapsed donor letters from our FAQ Blog
Make The Call
Lapsed donors responding to personal touch
Meet the new donor, same as the old donor. Nonprofits are leaking donors these days. Finding new folks with willing checkbooks is expensive. Re-engaging donors who have lapsed is getting very fashionable, especially by using the telephone.
Nonprofits have an opening to re-engage donors by telephone because they are exempted from the national Do Not Call registry that prohibits calls to homes by for-profit companies that do not have an existing relationship with the person being called."
Some links to sample lapsed donor letters from our FAQ Blog
Make The Call
Lapsed donors responding to personal touch
Meet the new donor, same as the old donor. Nonprofits are leaking donors these days. Finding new folks with willing checkbooks is expensive. Re-engaging donors who have lapsed is getting very fashionable, especially by using the telephone.
Nonprofits have an opening to re-engage donors by telephone because they are exempted from the national Do Not Call registry that prohibits calls to homes by for-profit companies that do not have an existing relationship with the person being called."
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