The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Telefundraising
Some links to sample lapsed donor letters from our FAQ Blog
Make The Call
Lapsed donors responding to personal touch
Meet the new donor, same as the old donor. Nonprofits are leaking donors these days. Finding new folks with willing checkbooks is expensive. Re-engaging donors who have lapsed is getting very fashionable, especially by using the telephone.
Nonprofits have an opening to re-engage donors by telephone because they are exempted from the national Do Not Call registry that prohibits calls to homes by for-profit companies that do not have an existing relationship with the person being called."
No comments:
Post a Comment