October 2009 « Mal Warwick's Newsletter: "You call that a crisis? THIS is a crisis!
by Sean Triner
For 21 years, the event and corporate fundraising staff had played key roles in helping grow the charity. It was a great brand for corporate sponsors to associate themselves with. But then the Australian economy began to wobble, and—no surprise—corporate support then began to falter. Comfortable with years of generous corporate support, the organization had stretched itself to the limit to reach more kids. Now something had to"
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