One Lesson from the #iGiveLocal “Give Local America” Fiasco | Kivi's Nonprofit Communications Blog: "Instead, this post is about lessons learned for communications pros. And there will be many that come out of this.
One big obvious one is that you need the ability to redirect quickly all the traffic your campaigns have generated elsewhere when your primary page or even your whole site goes down.
Many — probably most? — of the thousands of nonprofits participating in Give Local campaigns across America were sending donors directly to donation pages on Kimbia’s platform. When the platform failed, they had no easy way to send the traffic elsewhere."
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