13 Steps To Building Rapport With For-Profit Partners - The NonProfit Times"Enlisting the cooperation of businesses to start a cause marketing campaign is a lot like fundraising in general: building rapport with the targeted company is essential even before the partnership begins.
A cause marketing arrangement, or commercial co-venture, is more than just a business partnership. Both the nonprofit and the for-profit hope to gain from the relationship, in both dollars raised and image heightened. A nonprofit that hopes to swoop in, use a corporate sponsor to make fast cash and then run off into the sunset is a nonprofit that will almost certainly fall flat. Trust and mutual respect are extremely important."
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