Ahern Donor Communications, Ink.: Content / 2012 / 12.10: Now entering the fundraising arena: the next big generation of donors. In the US, they will be ages 55-75.

Ahern Donor Communications, Ink.: Content / 2012 / 12.10: Now entering the fundraising arena: the next big generation of donors. In the US, they will be ages 55-75.: "Outside America, there are LOADS of younger donors giving to charity ... in Australia, the UK, Germany; pretty much globally. But not so much in the United States, for one obvious reason. We haven't embraced street fundraising.

It works like this: the donor, acquired in a street encounter with a bonded representative of a charity, agrees to make an automatic gift every month, from her credit card or bank account.

"Street" fundraising - or "face to face" fundraising, as it is known outside the US - has cracked one of the fundraising industry's toughest barriers.

It's acquired the elusive "younger donor."

Street fundraising only attracts the young. Pedestrians in their 40s and above shun it. Street fundraising is peer-to-peer fundraising, practiced on an especially dewy demographic. In fact, the young and attractive professional crews who raise money on the streets are trained to ignore older walkers. (Trust me: we don't mind.)"



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Seven Metrics that Move the Needle for Planned Gifts |

Seven Metrics that Move the Needle for Planned Gifts |: "Especially since the latest recession, gift planners have been challenged to quantify their effectiveness at work that, from a business perspective, often cannot show immediate returns.  Most would agree that planned gift fundraising has a high return over time, but the margin of error is high and the time period is undetermined and extended—a real conundrum for data-driven management.  When Presidents, CFOs and boards of directors set aggressive, short-term goals, there is a strong incentive to hire a major gift officer to raise $250K rather than a planned gift officer to raise $500K."



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5 Tips for Effective Multichannel Campaigns : Target Marketing

5 Tips for Effective Multichannel Campaigns : Target Marketing: "Your audience is in more than one place—you need to be too. multichannel marketing means reaching your audience across more than one channel. A good multichannel campaign could be the key to your marketing success. Customers these days rarely communicate with any brand through one channel alone. These tips will help you craft your multichannel marketing campaign to not only include the latest digital channels, but also direct mail"



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Chris Pratt, Chris Evans make Super Bowl charity bet - CBS News

Chris Pratt, Chris Evans make Super Bowl charity bet - CBS News: "Guardians of the Galaxy" star Chris Pratt and "Captain America"/"The Avengers" star Chris Evans engaged in a war of words on Twitter this week after their respective football teams made it to the big game.

Evans, a Patriots fan, threw the first punch (er, tweet) on Tuesday, telling Pratt, "Looks like our teams are going into battle. For the next 2 weeks, you are not my friend, you are my enemy.""



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All investing is impact investing | Planned Giving Design Center

All investing is impact investing | Planned Giving Design Center: "Author Bruce DeBoskey highlights the changing attitude toward the investment of social capital that aligns it more with philanthropic mission and purpose."



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The Giving Days Model: Collaboration, Federation, or Unification? - NPQ - Nonprofit Quarterly

The Giving Days Model: Collaboration, Federation, or Unification? - NPQ - Nonprofit Quarterly: "Charities are always seeking a new way to increase the size of the donor base. Conventional wisdom holds that getting large numbers of donors in—even at small levels—can begin a conversation about the value a nonprofit brings to its mission. A relationship that begins with a gift can evolve into ongoing financial and community support.

A newer tactic to introduce donors to charities is online collaborative giving days."



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Dying to Know How Much Bequest Income Your Charity will Receive? | Michael Rosen Says...

Dying to Know How Much Bequest Income Your Charity will Receive? | Michael Rosen Says...: "Dying to Know How Much Bequest Income Your Charity will Receive?
I always enjoy hearing from my readers. Sometimes, they give voice to questions that I suspect many others have as well. For example, I heard recently from the Development Associate of a small nonprofit organization:"



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Setting Up Corporate Sponsorship Success in 2015 - Fundraising Fundamentals - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Setting Up Corporate Sponsorship Success in 2015 - Fundraising Fundamentals - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "In this episode of Fundraising Fundamentals, learn what your organization must do now to win sponsorships from corporations in the year ahead. 

To stand out from the crowd, groups must keep up with changes in companies' priorities and approach corporations with a strategic and personalized sponsorship plan for each potential partner."



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How to Get a Job in Fundraising - Guide

How to Get a Job in Fundraising - Guide: "One of the most important jobs in any nonprofit is that of fundraising. Fundraisers are absolutely essential to any nonprofit organization and often enjoy higher salaries, a top place in the organizational chart, access to the powerful and connected people who serve on the board, and high regard in their communities."



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Blue Cross Foundation Gives $1.3M to 10 Mass. Nonprofits

massnonprofit news ::: "The Blue Cross Blue Shield of Massachusetts Foundation recently awarded $1.3 million in grants to 10 Massachusetts nonprofits that support integrated behavioral health and primary care for low-income and vulnerable populations.

“We believe the time is now to invest in and evaluate programs that have experience providing primary care and also treating mental health and substance use disorders to help define what truly constitutes an effective integrated model of care,” said Audrey Shelto, president of the Blue Cross Blue Shield of Massachusetts Foundation. "



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N.Y. Governor Launches Office for Faith-Based Efforts – Philanthropy Today - Blogs - The Chronicle of Philanthropy

N.Y. Governor Launches Office for Faith-Based Efforts – Philanthropy Today - Blogs - The Chronicle of Philanthropy: "New York Gov. Andrew Cuomo announced the creation Sunday of a state Office of Faith-Based Community Development Services to help religious organizations apply for and secure money for social services, Capital New York reports. The office’s first effort will be a $50-million grant round to support nonprofit-run job-creation and affordable-housing programs."



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Sir Stephen Bubb says Acevo will reject NCVO's 'register of political interests' idea | Third Sector

Sir Stephen Bubb says Acevo will reject NCVO's 'register of political interests' idea | Third Sector: "Sir Stephen Bubb says Acevo will reject NCVO's 'register of political interests' idea
20 January 2015 by Sam Burne James, 2 comments

The chief executives group says its members described the proposal - aimed at improving transparency in campaigning - as horrific, laughable and unworkable"



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Who are the future philanthropists? | Voluntary Sector Network | The Guardian

Who are the future philanthropists? | Voluntary Sector Network | The Guardian: "Yet growing evidence suggests that philanthropists who take more risks could bring about greater innovation and impact in the not-for-profit sector. Think northern California’s project to raise food stamp enrolment rates with the support of technology – an unprecedented approach that aims to improve food poverty for thousands of residents.

A CAF report published earlier this month found that four out of five wealthy donors under 40 hold socially-conscious investments, "



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