Ahern Donor Communications, Ink.: Content / 2012 / 12.10: Now entering the fundraising arena: the next big generation of donors. In the US, they will be ages 55-75.

Ahern Donor Communications, Ink.: Content / 2012 / 12.10: Now entering the fundraising arena: the next big generation of donors. In the US, they will be ages 55-75.: "Outside America, there are LOADS of younger donors giving to charity ... in Australia, the UK, Germany; pretty much globally. But not so much in the United States, for one obvious reason. We haven't embraced street fundraising.

It works like this: the donor, acquired in a street encounter with a bonded representative of a charity, agrees to make an automatic gift every month, from her credit card or bank account.

"Street" fundraising - or "face to face" fundraising, as it is known outside the US - has cracked one of the fundraising industry's toughest barriers.

It's acquired the elusive "younger donor."

Street fundraising only attracts the young. Pedestrians in their 40s and above shun it. Street fundraising is peer-to-peer fundraising, practiced on an especially dewy demographic. In fact, the young and attractive professional crews who raise money on the streets are trained to ignore older walkers. (Trust me: we don't mind.)"



'via Blog this'