The Giving Days Model: Collaboration, Federation, or Unification? - NPQ - Nonprofit Quarterly: "Charities are always seeking a new way to increase the size of the donor base. Conventional wisdom holds that getting large numbers of donors in—even at small levels—can begin a conversation about the value a nonprofit brings to its mission. A relationship that begins with a gift can evolve into ongoing financial and community support.
A newer tactic to introduce donors to charities is online collaborative giving days."
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