Ask for 'strange amounts' and use red donate buttons, says US fundraising consultant | Third Sector

Ask for 'strange amounts' and use red donate buttons, says US fundraising consultant | Third Sector: "Speaking yesterday at a session of the International Fundraising Congress in the Netherlands, Nowers, who is chief executive of the US-based fundraising agency Nexus Direct, said that asking for an unconventional sum from donors – such as $17 rather than $10 or $20 – was an effective way to get them to increase their donations, according to focus groups in multiple countries.

"Using a strange amount will always improve your results," she said"



'via Blog this'