Survey Finds Direct Mail Gets Quicker Action than Email

Survey Finds Direct Mail Gets Quicker Action than Email: If you deal with your snail mail more quickly than email, you are part of the overwhelming majority of people who do. That's according to recent research in the UK from the Direct Mail Association (DMA). The study, called From letterbox to inbox - Building customer relationships 2013, was released this past summer.

Can Email Move Us to Give? - SankyNet - Integrated fundraising for nonprofits

Can Email Move Us to Give? - SankyNet - Integrated fundraising for nonprofits: Email fundraising is a learned craft. And it's a very tough one. In just a few words, we must tell a story that will quickly and deeply resonate. In an email, every single word we use is precious. Every single phrase is potentially powerful— and potentially deadly. There is no margin to misstep or even settle for something that's just OK. One bad choice and you may lose your donor or prospect to the black hole of the "unsubscribe" button forever.

Fortunately, many fundraisers do seem to be learning the craft, and learning it well. Last we did the math, the amount of money being raised via email in the U.S. was numbering in the billions of dollars.

Nonprofit Industry News Article Detail | Sage Nonprofit Solutions

Nonprofit Industry News Article Detail | Sage Nonprofit Solutions:Email marketing is a major selling point for businesses in any industry. These updates can inform consumers about sector news, as well as showcase new products or services and positively influence sales. Many nonprofits look at this the same way - they can make the most of advertisements by investing in email marketing.

4 Easy Email Tests to Start Today | NetWitsThinkTank.com

4 Easy Email Tests to Start Today | NetWitsThinkTank.com: "Are you testing your email messages (i.e. subject lines, time of the day, etc)? If not, you’re missing an opportunity to improve your results."

Donor fatigue setting in for some Obama supporters -- chicagotribune.com

Donor fatigue setting in for some Obama supporters -- chicagotribune.com: "Text size: increase text sizedecrease text size
Donor fatigue setting in for some Obama supporters
Some supporters weary of continuing barrage of e-mails seeking donations on president-elect's behalf

By John McCormick | Tribune reporter
January 15, 2009

Barack Obama supporter Ellyn Nugent says she feels like she is stuck in some kind of endless public broadcasting fundraising pitch.

'Frankly, I am tired of David Plouffe . . . continuing to appeal for my money,' the Chicago resident said of the stream of fundraising e-mails she continues to receive from Obama's campaign manager and others."

The NonProfit Times - Web Triggers Direct Mail Response

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Web Triggers Direct Mail Response
Benchmarking data show huge increases from three years ago

By Mark Hrywna
Across virtually every demographic -- age, gender, race, income, education and household size -- more people are heading for the Internet before they make a charitable donation. And if you still think seniors are channel surfing for repeats of 'Murder, She Wrote' instead of surfing the Web, you'd be wrong."

N-TEN Connect: > 10 Easy Steps to Improve Email Delivery

AFP also has a Nonprofit Technology Blog


N-TEN Connect: > 10 Easy Steps to Improve Email Delivery: "10 Easy Steps to Improve Email Delivery

Tag_email It's January, which means we're all thinking about New Year's Resolutions, and starting the year off on the right foot. A little housekeeping is usually in order. Why not start with your email lists?

We see lots of questions in the NTEN Affinity Groups about email delivery - the problems we are all having making sure that our email ends up where it's supposed to. Adam Bernstein from Electric Embers will be leading a fabulous session on this topic at the 2007 NTC, but if you're looking for a few pointers in advance, we've got them for you."

Tags: NPTech, NPEmail

E-Mail Energizes Nonprofit Efforts

E-Mail Energizes Nonprofit Efforts: "E-mail marketing has virtually no production, materials or postage expenses, unlike direct mail. It can cost as little as fractions of a penny per e-mail. The following examples illustrate e-mail marketing’s benefits for nonprofit communications:"