Thursday, October 31, 2013

Survey Finds Direct Mail Gets Quicker Action than Email

Survey Finds Direct Mail Gets Quicker Action than Email: If you deal with your snail mail more quickly than email, you are part of the overwhelming majority of people who do. That's according to recent research in the UK from the Direct Mail Association (DMA). The study, called From letterbox to inbox - Building customer relationships 2013, was released this past summer.

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