massnonprofit.org ::: it’s tempting and convenient to solicit your organization’s staff and volunteers. However, these two critical groups are in very different positions, so they can’t be treated alike in terms of asking for money.
If fundraising is concentric circles, as consultants often say (you ask your friends and then their friends and then their friends’ friends), then it seems to make sense to start asking right in the bosom of the family: from your staff and volunteers. Indeed, this is what most non
1 comment:
The articles does a good job breaking out the difference between asking volunteers for money and having them do the ask. Psychologically these are very different types of requests in the minds of many volunteers.
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