How Events Hurt Major Gifts… And What To Do About It: I was in a meeting with the fundraising staff of a very prominent and successful non-profit, and the leader of the major gifts program told the familiar story of how he and his staff had been pulled away from their major gift work to organize an event that “meant a lot to the board.”
I was stunned by what I was hearing. I knew that the major gift staff already had its hands full with substantial increases in goals for the fiscal year.
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