Charity Promotes a New York State of Mind - NYTimes.com

Charity Promotes a New York State of Mind - NYTimes.com: The charity, the Robin Hood Foundation, plans to introduce the campaign on Monday. The campaign, which includes radio commercials, outdoor ads and a presence in social media like Twitter, carries the assertive theme “Fight poverty like a New Yorker.”

Cause Marketing - Trends | 2011 & 2012 Trends, Summaries, Predictions

Additional Cause Marketing stories 

Cause Marketing - Trends | 2011 & 2012 Trends, Summaries, Predictions: ear-end roundups galore!
In the spirit of For Momentum’s twINFO feature – but far less witty, here’s a handy list/breakdown of cause marketing/social good summaries, trends and predictions (in no particular order)

Ads Celebrate the Age of Aquarium — Campaign Spotlight - NYTimes.com

Ads Celebrate the Age of Aquarium — Campaign Spotlight - NYTimes.com: "In addition to conventional elements like commercials on television and radio and advertisements in print and online, the campaign also includes several nontraditional aspects that are meant to help draw attention to — and stir conversation about — the aquarium.

Among them are events, a presence in social media like Facebook and Twitter and what is known as experiential marketing, which seeks to give consumers a tangible way to experience whatever is being advertised."

The Blurred Lines of Integrated Cross-Media Marketing for Nonprofits

The Blurred Lines of Integrated Cross-Media Marketing for Nonprofits

Mark Rosenman: Commercializing the Public Good

Mark Rosenman: Commercializing the Public Good: "The first of these was cause-related marketing -- arrangements in which for-profit enterprises boosted their brand image and sales by tying some small portion of their profits to a charity or social need. Arrangements like Product RED, while generating some good, always seem to benefit the commercial enterprise more than the nonprofits they were intended to help. Indeed, studies have shown that such arrangements actually reduce individual consumers' donations to the causes they ostensibly support, as well as altruism in general. As tax-evading Product RED spokesperson Bono once famously said, You don't have to give money anymore, you can just shop. Similarly, when corporations try to build their customer base using social networking and crowd-sourcing for their contributions programs, it is principally the businesses and tech-savvy charities that win.

Cause-related arrangements were followed by 'social entrepreneurs' determined to use the wisdom and experience of the market to rationalize the charitable sector and bring it to higher levels of efficiency and impact. Often backed by 'social venture capital,' they sought a new way to 'do the deal' to leverage private resources for public good while still achieving significant returns on investment, thus disrupting the flow of capital into existing philanthropic foundations."

Do sexy 'cancer awareness' campaigns ever work? - Health - Cancer - msnbc.com

Do sexy 'cancer awareness' campaigns ever work? - Health - Cancer - msnbc.com: "If you haven't seen this yet on your Facebook, you will. It's the latest meme to hit your news feed: Ladies are updating their statuses to let all their friends know where they like to put their handbags (obviously) when they get home, which (obviously) is intended to promote breast cancer awareness.

Wait, what did you think they were talking about?"