Tuesday, July 19, 2011

Ads Celebrate the Age of Aquarium — Campaign Spotlight - NYTimes.com

Ads Celebrate the Age of Aquarium — Campaign Spotlight - NYTimes.com: "In addition to conventional elements like commercials on television and radio and advertisements in print and online, the campaign also includes several nontraditional aspects that are meant to help draw attention to — and stir conversation about — the aquarium.

Among them are events, a presence in social media like Facebook and Twitter and what is known as experiential marketing, which seeks to give consumers a tangible way to experience whatever is being advertised."

No comments: