'Donor fatigue' hits overseas challenge events - Third Sector: "People resent 'paying for someone's holiday', senior fundraisers from Scope and the British Heart Foundation tell the Institute of Fundraising National Convention
Overseas charity challenge events have fallen victim to ‘donor fatigue’ in recent years, two senior fundraisers told delegates at the Institute of Fundraising National Convention yesterday."
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Showing posts with label NPIOF2011. Show all posts
Showing posts with label NPIOF2011. Show all posts
Tuesday, July 05, 2011
Donor thank-you letters 'over-done' says philanthropist - Civil Society - Fundraising - News - providing news and in-depth coverage of charities, voluntary organisations and not-for-profits
Donor thank-you letters 'over-done' says philanthropist - Civil Society - Fundraising - News - providing news and in-depth coverage of charities, voluntary organisations and not-for-profits: "Philanthropist Melanie Edge said that charity feedback to major donors should be “targeted and well-judged” rather than formulaic expressions of gratitude. “I think thank-you letters are getting a bit over-done,” she said.
Edge, sitting on a panel of major donors at the Institute of Fundraising's National Convention on Monday afternoon, also said that the potential giving power of high-income earners who have made their own wealth is often ignored by both charities and those potential donors themselves."
Edge, sitting on a panel of major donors at the Institute of Fundraising's National Convention on Monday afternoon, also said that the potential giving power of high-income earners who have made their own wealth is often ignored by both charities and those potential donors themselves."
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