Colleges See Prospective Donors Among New Students

Colleges See Prospective Donors Among New Students: "On a growing number of campuses, first-year students are hearing another message. Please give. Not for tuition, but instead as a young donor.

With alumni-giving rates at record lows and lagging state support of postsecondary education, public and private schools alike are focusing their efforts on building lifetime loyalty among still-impressionable students."