Face-to-face fundraising is ‘recession proof’, IFC delegates hear

Face-to-face fundraising is ‘recession proof’, IFC delegates hear: "Income levels from face-to-face fundraising tends to grow during a recession, delegates at the International Fundraising Congress were told yesterday.
In a masterclass at the conference in Holland held by Resource Alliance, delegates were told that data from Europe and South America shows that face-to-face fundraising is “recession free”. The session was led by David Cravinho, head of regular giving at Unicef (Switzerland), and Daryl Upsall, of Spanish based Daryl Upsall Consulting International."



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Ahern Donor Communications, Ink.: Content / 2012 / 12.10: Now entering the fundraising arena: the next big generation of donors. In the US, they will be ages 55-75.

Ahern Donor Communications, Ink.: Content / 2012 / 12.10: Now entering the fundraising arena: the next big generation of donors. In the US, they will be ages 55-75.: "Outside America, there are LOADS of younger donors giving to charity ... in Australia, the UK, Germany; pretty much globally. But not so much in the United States, for one obvious reason. We haven't embraced street fundraising.

It works like this: the donor, acquired in a street encounter with a bonded representative of a charity, agrees to make an automatic gift every month, from her credit card or bank account.

"Street" fundraising - or "face to face" fundraising, as it is known outside the US - has cracked one of the fundraising industry's toughest barriers.

It's acquired the elusive "younger donor."

Street fundraising only attracts the young. Pedestrians in their 40s and above shun it. Street fundraising is peer-to-peer fundraising, practiced on an especially dewy demographic. In fact, the young and attractive professional crews who raise money on the streets are trained to ignore older walkers. (Trust me: we don't mind.)"



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Is face to face fundraising really worth it?

Is face to face fundraising really worth it?: Having said that, I will be as unbiased as I can, just concentrating on the data.

What data? Every year, loads of charities* get together to share information so that they can understand the market and maximise efficiency. This is an amazing collaboration. They do not share any data that could compromise individuals privacy, but they are able to look at millions of transactions. We look at a decade of data - and the volumes are huge. This is truly how people behave, not how they say they behave.

Canvassers take the cause to the street - The Globe and Mail

Canvassers take the cause to the street - The Globe and Mail: Canadians do lots of things to avoid the reach of the street canvasser.

Emily Smits, who’s done the job for four years, recalls the businessman who sailed off the sidewalk into traffic, shimmying along a parked van to dodge her philanthropic pleas.

“I said, ‘I don’t bite. Have a nice day,’ ” Ms. Smits said.

Charities should treat face-to-face fundraisers as 'part of the family' - Third Sector

Charities should treat face-to-face fundraisers as 'part of the family' - Third Sector: Consultant Giles Pegram tells Institute of Fundraising conference that they're regarded as an 'off-the-shelf' resource

Charities must treat their face-to-face fundraisers better, delegates at the Institute of Fundraising’s Face to Face Fundraising 2011 conference heard yesterday.

Donor sign-ups from face-to-face 'rise by 100,000' - Third Sector

Donor sign-ups from face-to-face 'rise by 100,000' - Third Sector: "Figures from the Public Fundraising Regulatory Association show 730,269 people signed up as donors to member organisations in 2010/11

The number of donors recruited by members of the Public Fundraising Regulatory Association through face-to-face fundraising rose by more than 100,000 in 2010/11, according to figu"

Sixteen more local authorities seek to regulate chugging - Third Sector

Sixteen more local authorities seek to regulate chugging - Third Sector: "Clampdown on street fundraisers

The Public Fundraising Regulatory Association says site agreements are unlikely to affect charities' income from face to face fundraising

The Public Fundraising Regulatory Association is in talks to establish agreements to regulate street fundraising in 16 more local authority areas across the UK.

Forty areas already have site-management agreements, which say how many fundraisers can work in a particular place, where they can operate and on which days."