Friday, March 07, 2014

Is face to face fundraising really worth it?

Is face to face fundraising really worth it?: Having said that, I will be as unbiased as I can, just concentrating on the data.

What data? Every year, loads of charities* get together to share information so that they can understand the market and maximise efficiency. This is an amazing collaboration. They do not share any data that could compromise individuals privacy, but they are able to look at millions of transactions. We look at a decade of data - and the volumes are huge. This is truly how people behave, not how they say they behave.

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