A Receipt Is Not a Thank You: Online Donors vs Online Buyers

A Receipt Is Not a Thank You: Online Donors vs Online Buyers: So, why do nonprofits not worry about their online thank yous as much as their mailed thank yous? Why do thank you letters seem to warrant time and attention while the attitude toward online thank yous seems so nonchalant? This seems especially odd given that we also know that attrition for first time donors, especially online, is extremely high. Those donors are worth a lot, but only if we keep them.

Six Ways to Make a Donor Thank You Letter Better - Donor Thank You Letters Deserve Your Best Effort

Six Ways to Make a Donor Thank You Letter Better - Donor Thank You Letters Deserve Your Best Effort: Here are six articles that will help you dot your "i"s, cross your "t"s and make your thank you letters sweet.

Multi-Channel Thank You Letters: The Secret Sauce for Fundraising Success?

Multi-Channel Thank You Letters: The Secret Sauce for Fundraising Success?: "Do you send a thank you letter by mail after receiving a donation online?

Of course, the donor who gives online (and there are more of them all the time), does receive an immediate emailed thank you. That is built into the online giving system, whichever one you use."

Can a Thank-You Letter Contain an Ask? | Michael Rosen Says…

Can a Thank-You Letter Contain an Ask? | Michael Rosen Says…: "A thank-you letter to a donor can certainly contain an ask for another gift along with a response envelope. However, should it?

NO!!!

This is not just my opinion. Penelope Burk, author of Donor-Centered Fundraising, also feels that a thank-you letter should be a demonstration of appreciation and not another solicitation."

Donor thank-you letters 'over-done' says philanthropist - Civil Society - Fundraising - News - providing news and in-depth coverage of charities, voluntary organisations and not-for-profits

Donor thank-you letters 'over-done' says philanthropist - Civil Society - Fundraising - News - providing news and in-depth coverage of charities, voluntary organisations and not-for-profits: "Philanthropist Melanie Edge said that charity feedback to major donors should be “targeted and well-judged” rather than formulaic expressions of gratitude. “I think thank-you letters are getting a bit over-done,” she said.

Edge, sitting on a panel of major donors at the Institute of Fundraising's National Convention on Monday afternoon, also said that the potential giving power of high-income earners who have made their own wealth is often ignored by both charities and those potential donors themselves."

10 Things You Can Learn From Real-World Donor Thank-You Letters : By Lisa Sargent : FundRaising Success

10 Things You Can Learn From Real-World Donor Thank-You Letters : By Lisa Sargent : FundRaising Success: "Saying thank you. Recession or no recession, it’s one of the most important things you can do to keep more donors.

Of course, you might already know “the basics” — things like thanking your donors promptly, segmenting by giving level or personalizing your letters.

But there’s lots more to effective, engaging thank-you letters. And with the help of nonprofits from Toronto to Tasmania, you’re about to find out how much more."