Tuesday, February 21, 2012
A Receipt Is Not a Thank You: Online Donors vs Online Buyers: So, why do nonprofits not worry about their online thank yous as much as their mailed thank yous? Why do thank you letters seem to warrant time and attention while the attitude toward online thank yous seems so nonchalant? This seems especially odd given that we also know that attrition for first time donors, especially online, is extremely high. Those donors are worth a lot, but only if we keep them.