Do We Really “Know” Our Corporate Donors And Prospects? | Fundraising for Nonprofits

Do We Really “Know” Our Corporate Donors And Prospects? | Fundraising for Nonprofits: Do We Really “Know” Our Corporate Donors And Prospects?

By Tony Poderis on February 7, 2012

We should (and usually do) work hard to make our best possible case for support to corporations … wanting them to know as much as possible about us. But an equally important issue is, “What do we know about them?”